Educate shoppers on an innovative new skincare product to guide the right consumers to purchase.
Laneige knew the uniqueness of the "Cream Skin 2-in-1 Toner & Moisturizer" presented an opportunity to create buzz before it's official launch. It was crucial that the product page have honest reviews on the day it went live on Sephora.com so that shoppers would be able to make their purchase confidently.
With Octoly product seeding, Laneige garnered over 300 reviews by the Sephora launch date.
The campaign sold out on Octoly in under 48 hours, indicating that the product would be well-received by the Sephora community. Laneige knew that product education was key to ensuring consumers knew how to use it properly, which was reflected in their Sephora reviews. Octoly seeded 330 products resulting in 312 authentic text reviews to the Sephora product page, one week before the official product launch!
Using Octoly's credit system, Laneige was able to eliminate product waste and feel confident that they would receive the number of reviews required by their deadline. When consumers can raise their hands for campaigns, it replicates real-world purchasing habits and ensures a genuine "lookalike" community to give the most helpful reviews to fellow shoppers. This level of brand safety is imperative when doing product seeding for text reviews.