How 100% Pure built new relationships with social media micro-influencers

The Goal

Introducing a natural cosmetics line to a wider audience

100% Pure wanted to build new relationships with social media micro-influencers and increase its brand awareness.
The Solution

Consistent posting and building relationships

Thanks to online conversation, the clean beauty and skincare brand has generated a strong engagement on YouTube and Instagram and developed an honest relationship with its new-grown audience.
100% Pure has created brand awareness thanks to Octoly’s micro-influencer community and has been able to trace back the sales directly to content posted by micro-influencers. With the help of UGC, the brand has gained traction with the mass-market audience, and people are now raving about its products.
The Results
+918
posts
+420
influencers reached
+1.2M
likes & views
32x
Earned Media ROI
100% Pure Logo
Industry: Beauty
Location: Napa, California
Employees: 82
“Our favorite memory with Octoly has been seeing the reviews by creators come in... We have loved sharing our clean beauty and skincare movement on Octoly.”
Veronica Lee
Social Media Analyst @ 100% Pure

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