Gifting at scale to a broad pool of diverse micro-influencers
Cabaïa used a large-scale targeting on Octoly to reach a variety of Instagram influencers. By gifting to micro-influencers at scale, it invested in an always-on strategy. Cabaïa could then proceed to launch campaigns dedicated to its brand ambassadors and top influencers with exclusive packs and personalized products.
Cabaïa’s products won the hearts of Octoly influencers, generating 224 posts with a total reach of 5.4M and 231K interactions. Octoly became an essential tool to boost the company’s influencer marketing strategy.