Fashion Customer Story

How Cabaïa raised its brand awareness by gifting at scale

The Goal

Drive Brand Awareness

Young brand Cabaïa wanted to quickly raise brand awareness and drive sales by gifting its colorful products made in France. The company needed a simple, time-saving solution.
The Solution

Gifting at scale to a broad pool of diverse micro-influencers

Cabaïa used a large-scale targeting on Octoly to reach a variety of Instagram influencers. By gifting to micro-influencers at scale, it invested in an always-on strategy. Cabaïa could then proceed to launch campaigns dedicated to its brand ambassadors and top influencers with exclusive packs and personalized products.
Cabaïa’s products won the hearts of Octoly influencers, generating 224 posts with a total reach of 5.4M and 231K interactions. Octoly became an essential tool to boost the company’s influencer marketing strategy.
In 11 months on Instagram
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Industry: Fashion
Location: Paris, France
Employees: 20
“Octoly has had a great impact for us in terms of image, reputation, and finance — thanks to conversions. And because of greater visibility, Cabaïa gained much more brand awareness.”
Pierre-Edouard Defretin
Head of Communication

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