Increase brand awareness by reaching new audiences
The indie makeup brand, Chella, wanted to increase brand awareness and get the word out about its products by nurturing collaborations with micro-influencers.
Micro-Influencer activation at scale
Through the Octoly platform, Chella was able to streamline its influencer marketing strategy and activate a strong group of almost 300 beauty influencers, generating 350 product reviews in 8 months on Instagram and YouTube.
By contributing to 60% of Chella’s influencers posts, Octoly was a key asset to help Chella target new audiences and create buzz around its products. They have also gathered a lot of feedback from influencers on ways to improve its products.