Beauty Customer Story

How Chella got the word out in the US thanks to micro-influencers

The Goal

Increase brand awareness by reaching new audiences

The indie makeup brand, Chella, wanted to increase brand awareness and get the word out about its products by nurturing collaborations with micro-influencers.
The Solution

Micro-Influencer activation at scale

Through the Octoly platform, Chella was able to streamline its influencer marketing strategy and activate a strong group of almost 300 beauty influencers, generating 350 product reviews in 8 months on Instagram and YouTube.
By contributing to 60% of Chella’s influencers posts, Octoly was a key asset to help Chella target new audiences and create buzz around its products. They have also gathered a lot of feedback from influencers on ways to improve its products.
In 8 months on Instagram and YouTube
350
reviews
282
influencers activated
59%
Octoly share of Instagram posts
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Industry: Beauty
Location: Camarillo, California
Founded: 2003
“Octoly has been a powerful instrument in getting the word out there about how amazing our products are and in building awareness around our brand. The platform, the metrics, the team we worked with were all phenomenal, and we’re excited for what’s to come.”
Chris Kolodziejski
CEO & Founder at Chella

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