Beauty Customer Story

How Clarins increased its brand awareness in the US thanks to micro-influencers

The Goal

Reach new audiences and increase presence in the US

The French high-end skincare brand, Clarins, wanted to increase its brand awareness in the US, especially among the younger demographic.
While the brand can't control the conversation happening on social media, using a platform like Octoly allows it to build a stronger relationship with influencers.
The Solution

An always-on influencer strategy with Octoly

When partnering with Octoly, Clarins US wanted to modernize its PR strategy. The company has invested in an “always-on” influencer marketing strategy by creating specific campaigns for new product launches and events.
In 6 months, Clarins has collaborated with 1,118 influencers and generated 1,369 reviews representing more than 4 million interactions. The strategy paid off with a continuous presence on social networks. It also started a conversation centered on the brand among the selected influencers’ fans.
In 6 months on Instagram and YouTube
Octoly share of Instagram posts
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Industry: Beauty
Location: New York, United States
Employees: 5,000 - 10,000
“Octoly is key when it comes to regional outreach. It allows Clarins to be visible and desirable in all of our markets, thanks to Octoly's incredible influencer base. The process is super easy and drives successful results.”
Lucas Petry
PR & Influencer Projects Manager at Clarins

Getting started is easy

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Find out about companies integrating influencer gifting at scale using Octoly.