Reach new audiences and increase presence in the US
The French high-end skincare brand, Clarins, wanted to increase its brand awareness in the US, especially among the younger demographic.
While the brand can't control the conversation happening on social media, using a platform like Octoly allows it to build a stronger relationship with influencers.
An always-on influencer strategy with Octoly
When partnering with Octoly, Clarins US wanted to modernize its PR strategy. The company has invested in an “always-on” influencer marketing strategy by creating specific campaigns for new product launches and events.
In 6 months, Clarins has collaborated with 1,118 influencers and generated 1,369 reviews representing more than 4 million interactions. The strategy paid off with a continuous presence on social networks. It also started a conversation centered on the brand among the selected influencers’ fans.