Build awareness for a new brand on Instagram
Edie&Watson main goal is to build awareness. Therefore they chose to focus on creators with a high number of followers without neglecting the engagement rate (total number of likes and comments per photo relative to the number of followers). Then, they look at the aesthetic side of the creator’s feed to choose which ones align the most with their brand universe.
Octoly platform gives them access to a large database and sophisticated monitoring process that would be difficult to implement themselves internally in terms of both time and resources.
Aggregate all influencer requests into one platform
That way, when Edie&Waston receives requests from influencers outside Octoly, they redirect them to the platform. This allows them to better manage the products they offer to influencers and facilitates a better monitoring process.
Octoly helps Edie&Waston to save time and to be more efficient in the management of their relations with influencers.