Beauty Customer Story

How Kate Somerville activated hundreds of micro-influencers to grow brand awareness

The Goal

Increase brand awareness and build relationships with micro-influencers

Kate Somerville partnered with Octoly with the objective of increasing its brand awareness by collaborating with the beauty and skincare micro-influencer community on YouTube and Instagram.
The Solution

Tap into a community of micro-influencers

With the help of Octoly, Kate Somerville connected with 348 unique content creators, whom it wouldn’t have reached via traditional methods. Kate Somerville could then repurpose its 565 reviews to create a mashup of highlights for its own social channels.
The brand not only established a strong relationship with its influencers, turned brand advocates, but also drove traffic and conversions — thanks to all the reviews generated. With $265,190 in EMV (earned media value), Kate Somerville successfully achieved its goals.
In 12 months on Instagram and YouTube
creators activated
Octoly share of posts
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Industry: Beauty
Location: Beverly Hills, California
Founded in 1998
“Octoly has been essential in helping us forge and manage micro-influencer relationships, and helping us carry out campaigns from start to finish.”
Grace Lee
Social Media Manager

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