Tap into a community of micro-influencers
With the help of Octoly, Kate Somerville connected with 348 unique content creators, whom it wouldn’t have reached via traditional methods. Kate Somerville could then repurpose its 565 reviews to create a mashup of highlights for its own social channels.
The brand not only established a strong relationship with its influencers, turned brand advocates, but also drove traffic and conversions — thanks to all the reviews generated. With $265,190 in EMV (earned media value), Kate Somerville successfully achieved its goals.