How Lalalab scales its influencer marketing efforts across 5 European countries

The Goal

Drive brand awareness and online conversions

As Lalalab was expanding in 5 European countries, the photo printing app wanted to increase brand awareness and attract new customers in an authentic and scalable way.
The Solution

Product gifting for authentic reviews

Octoly made it easy for Lalalab to scale its influencer marketing efforts across 5 European countries. By giving products to micro-influencers, Lalalab was able to generate 4500 authentic reviews and 10M interactions on Instagram and Youtube, boosting its visibility on social media
Lalalab also used Octoly to drive customer acquisition. Lalalab notably tested the Stories feature that enables brands to insert trackable links inside micro-influencers' Instagram Stories. Lalalab estimates that Octoly contributes to 5% of their annual revenues.
The Results
4,500
posts
10M
likes & views
+70M
people reached
5%
share in annual sales
Lalalab Logo
Industry: Lifestyle
Location: Paris, France
Employees: 40
“As a startup, we cannot afford to only do branding. Octoly is the only platform to scale my influencer marketing efforts with an ROI mindset, resulting in higher conversions.”
Marion Orvain
Social Media Manager @ Lalalab

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