Product gifting for authentic reviews
Octoly made it easy for Lalalab to scale its influencer marketing efforts across 5 European countries. By giving products to micro-influencers, Lalalab was able to generate 4500 authentic reviews and 10M interactions on Instagram and Youtube, boosting its visibility on social media
Lalalab also used Octoly to drive customer acquisition. Lalalab notably tested the Stories feature that enables brands to insert trackable links inside micro-influencers' Instagram Stories. Lalalab estimates that Octoly contributes to 5% of their annual revenues.