Managing hundreds of micro-influencers in one place
Merci Handy has been working with micro-influencers from the start. The brand observed that, in its case, micro-influencers were a more profitable acquisition channel than macro-influencers. However, it also meant working with hundreds of creators. So the company needed an all-in-one solution to scale.
Octoly’s all-in-one platform was also an entry point into new markets
By teaming up with Octoly, Merci Handy could not only contact and build a relationship with hundreds of micro-influencers but also see the results of its campaigns, all in one place. When the brand decided to expand to other markets such as Spain, Italy or Germany, Octoly helped it find new collaborations, increase brand awareness and generate conversion.