Beauty Customer Story

How OFRA increased visibility through micro-influencers

The Goal

Spread the word about OFRA Cosmetics

As an indie cosmetics brand, OFRA’s main goal was to increase brand awareness. They also wanted to create high-quality influencer content to re-use on their social accounts.
The Solution

Reach new audiences with Octoly

Octoly has allowed OFRA Cosmetics to reach new audiences through the activation of nearly 1,000 influencers with diverse specialties (lifestyle, health conscious).
It resulted in the creation of +3,000 product reviews with an average engagement rate of 4% in 12 months. OFRA was also able to source and repost great quality content from Octoly influencers on their social accounts.
In 12 months on Instagram and YouTube
3,232
reviews
3.8%
engagement rate
30%
Octoly share of Instagram posts
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Industry: Beauty
Location: Miami, Florida
Employees: 51 - 200
“The experience with Octoly has been great! Using Octoly has given the chance to have different types of influencers get to know our brand and try our products. We really see Octoly as an equal opportunity for the brand and the influencer.”
Mariel Fernandez
Affiliate Manager & Digital Marketing at OFRA

Getting started is easy

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