A time-saving tool to increase brand awareness
Real Techniques needed a time-saving influencer outreach tool that would help it drive awareness and engagement. Its strategy focused on long-tail influencers, placing a long-term bet on new talents and rising YouTube and Instagram stars.
A long-term micro-influencer strategy
To achieve its goals, Real Techniques partnered up with Octoly, which gave it access to thousands of micro-influencers. The brand got authentic reviews from a variety of beauty influencers in terms of age, style and following.
Thanks to our time-saving and cost-efficient platform, Real Techniques scored a higher engagement rate than through paid media alone. With 945 creators activated, Real Techniques received more than double of that in reviews in 12 months.