Beauty Customer Story

Real Techniques’ micro-influencer strategy focused on honest reviews at scale

The Goal

A time-saving tool to increase brand awareness

Real Techniques needed a time-saving influencer outreach tool that would help it drive awareness and engagement. Its strategy focused on long-tail influencers, placing a long-term bet on new talents and rising YouTube and Instagram stars.
The Solution

A long-term micro-influencer strategy

To achieve its goals, Real Techniques partnered up with Octoly, which gave it access to thousands of micro-influencers. The brand got authentic reviews from a variety of beauty influencers in terms of age, style and following.
Thanks to our time-saving and cost-efficient platform, Real Techniques scored a higher engagement rate than through paid media alone. With 945 creators activated, Real Techniques received more than double of that in reviews in 12 months.
In 12 months
1,757
reviews
945
creators activated
36%
Octoly share of likes
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Industry: Beauty
Location: London, UK
Founded in: 2011
“Through Octoly’s platform, we have been able to connect with even more influencers and generate over 10 million views.”
Janki Patel
PR and Community Manager

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