Beauty Customer Story

How Scentbird created engagement through gifting at scale and authentic reviews

The Goal

Discover influencers and create engaging content

Scentbird partnered up with Octoly in order to expand its influencer pool and generate new ways of communicating with its fans.The platform gives the brand access to unique creators and authentic product feedback.
The Solution

Gifting at scale for authentic reviews

Octoly has helped Scentbird collaborate with new, original influencers and generate reviews to strengthen the company’s marketing efforts. Thanks to Octoly, Scentbird has earned over $68,000 in EMV and gained over 446,000 interactions in the six months.
In 6 months on Instagram and YouTube
2,554
average interactions per review
7.93%
average engagement rate
23%
Octoly share of Instagram posts
1*ibgibuurpq 4fq0nss5srg
Industry: Beauty
Location: New York, NY
Founded in 2013
“Octoly has helped our company grow in more ways than one. Not only have we experienced an uplift in sales from Octoly influencer reviews as well as increased brand awareness, but we have also gained valuable knowledge on how to better approach and execute our influencer campaigns, both on and off the platform.”
Danielle Lego
Marketing Associate

Getting started is easy

Kickstart your Influencer Marketing Strategy Now

Find out about companies integrating influencer gifting at scale using Octoly.