A constant dialogue with micro-influencers for an endless stream of content
Octoly gave Sexy Hair access to a vast pool of micro-influencers, who were the answer to the company’s content needs. To create a stronger bond with its influencers, Sexy Hair was in constant communication with them.
Once the reviews or tutorials were in, Sexy Hair reused influencers’ content, with their permission, on its social channels, in its newsletter and even on its product pages. Thanks to Octoly, the brand could achieve its content goal with 1,529 reviews by 622 influencers in 12 months.