The First Playbook for Beauty Brands on YouTube

We wrote this playbook to help beauty brands navigate YouTube’s highly confusing landscape where influencer content makes up 90 % of a brands total voice on Youtube.

The First Playbook for Beauty Brands on YouTube

This Playbook will help you:

  • Discover beauty brands that are crushing it on YouTube
  • Demystify beauty product reviews on YouTube
  • Easily deliver more product reviews for your brand
  • Amplify your earned media impact
  • Turn your brand into a Millennials “love brand”

About Octoly: Reach a unique community of 13,000+ influencers

Octoly is a gifting platform for influencers. Our unique platform connects brands to over 13,000 influencers on YouTube, Instagram and Instagram Stories with over 1 billion collective subscribers — generating 20,000 monthly authentic product reviews on beauty, fashion and lifestyle products.
In today’s social world, it’s imperative to leverage unbiased reviews to drive sales. Octoly allows you to do this by gifting products at scale—so that trust and authenticity between your brand and the influencer community remains at the forefront.
Through a mobile app, our community of influencers can select free products to review, while brands can choose who they want to review them. We connect our community of influencers with your brand to create authentic content. Octoly operates in 5 countries (France, United States, Germany, Spain and Italy) with offices in Paris and New York.