Gifting 101: The ultimate guide to gifting influencers at scale

Inside our Gifting 101 guide, you’ll find:

• How to find the right influencers for your brand: You’ll learn where to look for them, what creteria to take into account when selecting the ones to contact all the while staying efficient.
• How to reach out to influencers: In this part, we’re sharing our tips and tricks when contacting an influencer like crafting an irresistible email and contacting influencers at scale.
• How to send products to influencers: From personalized cards to packaging, to leveraging your website to send products at scale, you’ll find all things logistics in here.
• How to track the results of your influencer marketing campaigns: Finally, the most important part: measuring the impact of your influencer campaigns! Whatever is your goal (awareness, engagement, conversions), we look at all the KPIs you’ll want to track.

Why you need gifting in your influencer marketing strategy

Influencer marketing is a rapidly growing trend and it changes just as fast as it grows. Yesterday, it was all about celebrity endorsements and a big following, today it’s all about micro-influencers and authentic engagement with niche audiences. Gifting micro-influencers at scale is how the new DTC (direct-to-consumer) brands successfully dethrone industry giants. Just take a look at Kylie Cosmetics, Fenty and Anastasia Beverly Hills.

Yet gifting isn’t that simple. How to find the influencers that will convert? Will they reach your target audience? What about tracking results? You probably have a ton of questions! That’s why we’ve created this step-by-step guide: to help you navigate and master gifting influencers at scale.

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