Gifting 101: The ultimate guide to gifting influencers at scale

New to influencer gifting? Do you want to get hundreds of authentic reviews from influencers but not sure where or how to start? Then this step-by-step guide is exactly what you need.

Inside our Gifting 101 guide, you’ll find:

  • How to find the right influencers for your brand: You’ll learn where to look for them, what creteria to take into account when selecting the ones to contact all the while staying efficient.
  • How to reach out to influencers: In this part, we’re sharing our tips and tricks when contacting an influencer like crafting an irresistible email and contacting influencers at scale.
  • How to send products to influencers: From personalized cards to packaging, to leveraging your website to send products at scale, you’ll find all things logistics in here.
  • How to track the results of your influencer marketing campaigns: Finally, the most important part: measuring the impact of your influencer campaigns! Whatever is your goal (awareness, engagement, conversions), we look at all the KPIs you’ll want to track.

Why you need gifting in your influencer marketing strategy

Influencer marketing is a rapidly growing trend and it changes just as fast as it grows. Yesterday, it was all about celebrity endorsements and a big following, today it’s all about micro-influencers and authentic engagement with niche audiences. Gifting micro-influencers at scale is how the new DTC (direct-to-consumer) brands successfully dethrone industry giants. Just take a look at Kylie Cosmetics, Fenty and Anastasia Beverly Hills.

Yet gifting isn’t that simple. How to find the influencers that will convert? Will they reach your target audience? What about tracking results? You probably have a ton of questions! That’s why we’ve created this step-by-step guide: to help you navigate and master gifting influencers at scale.


About Octoly: Reach a unique community of 30,000+ influencers

Octoly is a gifting platform for influencers. Our unique platform connects brands to over 30,000 influencers on YouTube, Instagram and Instagram Stories with over 1 billion collective subscribers — generating authentic product reviews on your products.
In today’s social world, it’s imperative to leverage unbiased reviews to drive sales. Octoly allows you to do this by gifting products at scale—so that trust and authenticity between your brand and the influencer community remains at the forefront.
Through a mobile app, our community of influencers can select free products to review, while brands can choose who they want to review them. We connect our community of influencers with your brand to create authentic content. Octoly operates in 5 countries (France, United States, Germany, Spain and Italy) with offices in Paris and New York.